OrageLight doesn't measure a potential partner solely by the size of their bank account. We measure by fit, capability, and intent. The right partner with modest resources will always outperform the wrong partner with deep pockets—because lighting is a relationship business.
    Here's what we look for when reviewing a new partnership application.

1. Alignment with the Brand

• You believe in premium—not the cheapest price tag, but the best value story you can tell to a homeowner, designer, or developer.
• You are willing to present OrageLight products as specified by our visual standards​ (logo placement, display lighting, cleanliness, demo-functionality). A dark, dusty showroom kills a lighting brand faster than any competitor.
• You agree to operate within our territory-exclusivity framework​ and not cross-sell into another dealer's zone.

2. Experience & Team (Preferred, Not Always Required)

You do not​ need to be a lighting engineer. But the following backgrounds move your application to the front of the line:

• Prior experience in lighting, home décor, bathroom-kitchen studio, or building materials.
• An existing electrician / contractor network​ you can activate for project leads.
• A small but committed team: at minimum, a showroom manager or lead salesperson who can learn the product lineand genuinely engage customers.

3. Operational Expectations

Once approved, every OrageLight partner agrees to:

1. Maintain live-demonstration capability​ — key crystal and garden fixtures must be wired and glowing in-store. Customers need to see the sparkle.
2. Attend initial certification training​ — product knowledge, safety specs, installation basics, and sales methodology.
3. Participate in national promotions​ — certain brand-wide campaigns (festive sales, design weeks, clearance events) require coordinated participation.
4. Report inventory & sales data​ — simple monthly reporting so we can help you reorder smarter and flag slow-movers early.